Songwriter, guitarist, producer. Joe Cruz is here to tell you how to make it in the music industry. He’s produced scores for screenplays and albums for all kinds of talent. Until 5/21/18, we are offering a 10% discount code (JOE10) when you book with him. Book a lesson with him at

How long have you been in the music industry and how did you get started?
It’s been a journey of approximately 30 years…yikes! I started out playing in bands in high school then it snowballed from there.
You have worked with Carly Rae Jepsen to co-write a few songs on her most recent album Emotions. How did you get connected with her? 
I was introduced to her at a music conference in Vancouver where I am originally from. She gave me a CD of songs that she had recorded with just vocals and guitar. I think her dad was playing the guitar. I really liked her songs and expressed interest in working with her. I ended up producing her first EP.
What was it like to work with Sarah Mclachlan?
Working with Sarah was great. With the exception of myself, everyone in the band had been playing with her for awhile so it was a tight unit and it was easy to fit right into that. Sarah was fun to work with, she’s a consummate professional, and of course extremely talented.
When it comes to creative, do you approach every project differently or do you tend to follow the same strategy?
From a technical perspective, I guess I have consistent things I do in my workflow but how those things play out depends on the energy in the room and the personalities. The path is never linear. I try to stay open to where the roadmap may lead. At the same time, there’s a certain responsibility in trying to steer the ship if it gets a bit off course.
Do you have any tips for young producers who are trying to get their foot into the music industry?
Keep your ear to the ground and stay on top of all the technology and tools at your disposal. Collaboration is key, so always be on your A-game. You never know whose hands your music may end up in, so always make it the best that it can be.
Do you believe that being successful in the music industry means “knowing the right people”?
Yes, that’s the “luck” part of the equation, but preparation is key. Always be prepared, work on your skills, don’t stop learning and listening, be on time…and don’t be a total jerk.
In your personal life, you’re training for a triathlon! How is that going?
It’s tough for a recovering couch potato like me, but just like music; consistency is key. Just gotta keep moving!